5 Brands Hipsters Love

There’s no one uniform look for hipsters, but you know one when you see/smell one. In fact, the term has become so ubiquitous that it’s almost, dare we say, mainstream? Whatever “hipster” is these days, there are at least a few consistencies. Their tastes are both cheap and pricey, they’re disdainful of the average, except when ironically enjoying the average, and their love for certain clothing brands runs deep. For reasoning that the hipster is entirely self-aware of, a few brands stick out to him as ones that can’t be tossed aside even if they become mainstream. Along with the reliable standby accessories of tattoos and beards, these are The 5 Brands Hipsters Love.

1. Starter
2. Fred Perry
3. America Apparel
4. Urban Outfitter
5. Jeremy Scott

They may not want to admit it, but the average hipster’s closet is at least 35% Urban Outfitter and American Apparel. From the tees to the hoodies to the tube socks, this one brand essentially created the hipster archetype that anyone could hop onto. All it took was a trip to whatever mall the nearest AA was in, throwing down a few bucks, and voila, you can express your authentic individuality while looking like everyone else.